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by sara bertoni
WHO IS IKKS ??
In 1987 Gérard Le Goff creates IKKS, a sportswear garments brand for the juniors.
By 2006 IKKS was sold in 156 stores (France, Spain, Belgium, Luxemburg, Middle East, Hong Kong, United States...) and by 3,300 multi-brands around the world.
Historically a children’s brand, IKKS has always based its image on a junior and young adult image. By presenting a natural image and non-idealised image of its target consumers, IKKS has seduced all the age groups including opinion former. IKKS’s values are handed over from generation to generation : genuineness, mischief, affluence and modernity.
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