by sara bertoni

On Friday the 27th of July 2007 Elle presented its Spring/Summer 2008 prêt-to-porter collection, a collection that  captures a soft Metropolitan futurism with sport-luxe inspirations in silvery hues and translucent acid colours. Silhouettes are evident and outspoken with soft volume on the top exaggerated by dropped shoulder seams and a marked waistline above slim fitted bottoms. The prêt-à-porter label is designed by International Dutch design duo Oscar Raaijmakers and Süleyman Demir: an exciting and experienced design team led by the Artistic Director Nikki Hillier.

Key shilouettes of the season were reinterpreted into chic wearable looks and perfect easy pieces with a unique Elle twist. The first new international Elle Brand store opened last year in the fashionable Spanish seaside resort Marbella. In the Netherlands brand stores followed in Eindhoven, The Hague and Maastricht. The first flagship store in Amsterdam was presented to the press just after the catwalk at the AIFW of last week.